Nine Principles

From Joi Ito (via Bruce Sterling at SXSW), head of MIT Media Lab - Statement of Principles.

Joi Ito, not yet famous.

1. Resilience instead of strength. Yield, allow failure and bounce back.
2. Pull instead of push. Pull resources from the network as you need them as opposed to centrally stocking them and controlling them.
3. Take risk instead of focusing on safety.
4. Focus on the system instead of objects.
5. Have good compasses, not maps.
6. Work on practice instead of theory. Sometimes you don't know why it works.
7. Disobedience instead of compliance. You don't get a Nobel prize for assigned toil.
8. It's the crowd instead of the experts.
9. Focus on learning instead of education.

This is remarkably similar to NNT's Anti-fragile manifesto.

The hard question of consciousness: how do I create a subjective reality that includes these tendencies? For product development my conjecture is "write the user's manual first, write the reference manual next, build the product last."