Institutional Doppelganger

Someone else has named B3aST.

"Farrenkopf had a kind of institutional doppelgänger, as do we all: a presence that forms as we post on social media, shop online, send e-mails, and use the Internet for paying bills, banking, and dozens of other financial and technological transactions. Some of us have more than one. The institutional doppelgänger is hard to see because it shadows our everyday lives so closely. Every so often, though, the curtain twitches, reminding us of its existence. The term “identity theft” is a curious one, describing a scenario in which the doppelgänger—not the most obvious you, with your weird cuticles and inner monologue and assorted love problems, but that other you, who has a Social Security number and neatly profiled buying habits and a checking account at Bank of America—can be hijacked by an utter stranger, compromised, put on the market, sold, and used to buy three MacBook Airs, all while you’re sitting on your couch Netflix-bingeing on “Star Trek: The Next Generation.”

Once you see it you cannot unsee it. How long is B3aST's life compared to your own? My B3aST will live long after I am gone.