Rough Beast

Rough Beast
Grifo Mecanico - Diego Mazzeo

Monday, April 25, 2011

Cognitive Surplus is Cognitive: Internet Psyche

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"[C]ognition is not a little processing program that takes place inside your head, Robby the Robot style. It is a constant flow of information, memory, plans, and physical movements, in which as much thinking goes on out there as in here. If television produced the global village, the Internet produces the global psyche: everyone keyed in like a neuron, so that to the eyes of a watching Martian we are really part of a single planetary brain. Contraptions don’t change consciousness; contraptions are part of consciousness. We may not act better than we used to, but we sure think differently than we did." - Adam Gopnik, The New Yorker

The little man behind my eyes, at the control panel moving the levers and switches is a billion littler men on Wikipedia and Google. My contact with a viral YouTube video delivers authentic experience; the onrush of a tsunami and the dance of the robot veloci-copter become sensorium on the screen and perception inside my skull. The sensory experience becomes the web - the web merges billions of sensory perceptions.

cognitive entanglement - My roommate remembers the names of folks at Northland that I cannot.
cognitive exasperation - the intractable power of pure stupidity, fact vs. truthiness

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